Assessing the overall effectiveness of systems and processes laid down by a medical device company for its channel partners
- A medical device company wanted to assess the satisfaction level of systems and processes laid down for the channel partners
- Conducted in-depth discussions (~45 minutes) with the management – head of operations, head of sales & marketing, etc.
- Conducted quantitative survey with channel partners (N = 150) dealing with ultrasound solutions, MATC, etc.
Impact / Outcome
- Helped client understand the effectiveness, satisfaction & expectations from systems and processes