Concept validation of a cloud-based offering by leading IT services player
Objective
- An IT services player wanted to evaluate a cloud-based offering and evaluate market potential in emerging economies
Methodology
- Deep interviews with various stakeholders in the product development group to understand the concept and initial estimates
- Conducted market sizing for the offering and identified top 5 geographies and customer segments to focus on
- Conducted in depth conversations with potential clients to understand the need for such an offering and willingness to pay
- Benchmarked client’s offering with those of national and global competitors in terms of need solving, commercials and service levels
- Identified various approaches to position the offering and set parameters to evaluate them in the beta launch phase
Impact / Outcome
- Client gained detailed perspective on the market potential and key approaches to test the cloud-based offering in various geographical markets