What We Do

  • Education journey mapping
  • Customer needs assessment
  • Product benchmarking
  • Voice of learners
  • Market potential assessment
  • Micro-market demand estimation
  • Concept testing and validation
  • Unit economics benchmarking
  • Sales force diagnostic
  • Brand health diagnostic
  • Competitive tracking
  • Student NPS
  • Teacher NPS
  • Online-offline enablement
  • Micro-market expansion
  • Target screening and diligence
  • Learning outcomes assessment
  • Competitive intelligence
  • Ad track

Related Case Studies

Due diligence on a fast-growing EdTech player in India

Due diligence on a fast-growing EdTech player in India

Objective

  • Large technology investor wanted to a focussed diligence on customer value proposition and supply-side dynamics of a fast-growing math learning program for kids 

Methodology

  • Parent survey (N = 465) to understand usage preferences, NPS and drivers of promotion / detraction, and renewal propensity 
  • Teacher survey (N = 315) to understand drivers of adoption, ease of usage and comfort, platform support, and earning potential  
Impact / Outcome
  • Client was able to understand motivation drivers of students, parents and teachers for the adoption and usage of platform, with a view on key improvement areas for the player as it scales in domestic and international markets 
Due diligence on Educational services player

Due diligence on Educational services player

Objective

  • Large growth investor wanted to understand adoption, retention, and churn of students from key product offerings of an educational assessment services provider 

Methodology

  • Conducted in-depth interviews (N = 60) with student, teachers, and parents to understand drivers of adoption and usage preferences for assessment platforms 
  • Conducted parent survey (N = 800) to understand customer experience and perception on the Target player and its services 
  • Analysed student datasets across different school cohorts and drivers of retention vs churn 
Impact / Outcome 
  • Client was able to understand TAM / SAM of target player and headroom for pan-India growth on the basis of total customers acquired in the lifetime vs student churn and retention  
Product benchmarking across market leaders in EdTech across segments

Product benchmarking across market leaders in EdTech across segments

Objective

  • Large PE fund wanted to benchmark product offerings, service levels, and user experience for some of the largest EdTech brands in India 

Methodology

  • Purchased premium packages of selected courses for each platform to track and benchmark the onboarding and engagement journey 
  • Review of 32+ hours of course content, 22+ instructor interactions, and sales conversations with N = 5 employees 
  • Deep-dive on individual players with an overview and scoring on features/specifications where like-to-like comparisons are possible 

Impact / Outcome

  • Client was able to picture a holistic view on the top-5 EdTech players in India across parameters including quality of content, depth of coverage, pricing, etc. 
Student and parent research to understand demand for coding platforms for kids

Student and parent research to understand demand for coding platforms for kids

Objective

  • A technology investor wanted to assess target personas, selection process, and customer satisfaction with online coding platforms for kids 

Methodology

  • Conducted in-depth interviews (N = 20 IDIs) with students + parents across income groups, city tiers, and other customer archetypes (luxury goods buyer, etc.) 
  • Mapped parent personas with likelihood to adopt online vs in-person classes & programs to learn coding 
  • Customer feedback on target platform across usage preferences, key selection criteria, willingness to pay, and other features & specifications 

Impact / Outcome

  • Client was able to understand addressable market segments by the target on the back of detailed customer personas and segments amenable to adopt online coding platforms for kids 
Technology due-diligence on a SEA-based EdTech player

Technology due-diligence on a SEA-based EdTech player

Objective

  • Global PE investor wanted to validate active users, engagement and robustness of tech-stack of an EdTech platform  

Methodology

  • Accessed server logs to identify DAUs (free, paid) and session durations on the platform 
  • Monitored server events data to track user activities and platform engagement 
  • Benchmarked efficacy and stability of tech-stack of the platform for scale 
  • Analysis on Member IDs and OEM assigned Device IDs to track month-over-month MAU growth 

Impact / Outcome

  • Client was able to validate key operational and business metrics of the EdTech player across user categories (free, registered, paid) and their geographic spread 
User study to benchmark preferences and adoption of upskilling platforms

User study to benchmark preferences and adoption of upskilling platforms

Objective

  • Large hedge fund wanted to understand awareness, adoption, and usage behaviour across upskilling platforms offering online programs in India 

Methodology

  • Conducted learner survey (N = 323) across city tiers and program-types 
  • Conducted in-depth interviews (N = 11 IDIs) to gauge selection process and usage behaviour across learner profiles 

Impact / Outcome

  • Client understood the drivers of growth for EdTech upskilling market and awareness/usage of leading platforms in India 
  • Client was further able to benchmark NPS scores and drivers of promotion/detraction of market leaders across key selection criteria, usage, and purchase behaviours 

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