Increasing technology adoption in intra-city bus ecosystem to optimize travel times for commuters
Objective
- Client wanted to understand scope of technology adoption in bus commute for passengers and help commuters in journey planning and transiting
Methodology
- Understood and benchmarked various processes in the bus transport ecosystem, and features provided across transit and bus aggregator application
- Identified key pain points and mapped service usage journey for commuters via in-depth conversations and developed detailed journey maps of commuters along different routes
- Conducted primary conversations with bus operators to understand their comfort with technology adoption and key challenges faced in day-to-day operations
Impact / Outcome
- Helped the client identify key touchpoints to automate and setup commute processes and provided a framework to integrate route planning algorithm with existing bus routes to optimize commute times for travellers