What We Do

  • Customer segmentation
  • Sector scan
  • Target assessment
  • Macro trends research
  • Portfolio performance diagnostics
  • Adjacency evaluation
  • Voice of customers
  • Competitor benchmarking
  • Sector tracking
  • Brand health assessment
  • Market potential assessment
  • Unit economics benchmarking
  • Commercial due diligence
  • Leadership assessment

Related Case Studies

 Healthcare investment opportunity sector scan

Healthcare investment opportunity sector scan

Objective

  • A healthcare focused PE investor wanted to find attractive sub segments within healthcare ecosystem and companies in the target region 

Methodology

  • Studied the global & regional performance benchmarks for investors along with competitive landscape for PE / VC investments in the region 
  • Identified the key growth drivers and trends for healthcare services consumption in the target region 
  • Mapped the healthcare universe to create long list of sub-segments 
  • Identified attractive segments based on past returns generated, market potential and growth rate 
  • Identified the opportunities in the attractive segments & shortlisted key target companies meeting the fund strategy of the client 
Impact / Outcome 
  • Listed ~200+ investment opportunities across 9 shortlisted geographies meeting the investment strategy of the client 
 Leadership assessment for a leading EdTech company

Leadership assessment for a leading EdTech company

Objective

  • A global PE firm wanted to understand the strengths, weakness, and skills of a leading EdTech founder and asses the leadership qualities 

Methodology

  • Conducted in-depth interviews (N=20) with current and former employees of the start-up who have worked with the leadership directly 
  • Conducted in-depth interviews (N=10) with former subordinates, supervisors and peer who have worked closely with the founder during previous career stints 
  • Discussions with vendors and suppliers of previous and current firms who have closely interacted with the founder 
  • Detailed review of online material like Social Media posts, press articles, Glassdoor & LinkedIn 

Impact / Outcome

 
  • The client was given a detailed list of the founder’s strengths, weaknesses and other skills and qualities impacting the founder as a leader
Customer segmentation and behavior study for an online cosmetics brand

Customer segmentation and behavior study for an online cosmetics brand

Objective

  • A PE firm was interested in investing in an online cosmetics and skin care product platform and wanted to understand the customer archetypes and map their behavior with respect to personal care category 

Methodology 

  • Conducted a customer survey (N=1,200) and in-depth customer interviews (N=50) across 25 cities (mix of metro, tier 1 and tier 2 cities) for different customer archetypes (based on age group, employment status, household income levels and online cosmetic purchase in  past 6 months) 
  • Mapped customer personas and customer journey based on their usage frequency, purchase frequency, platform preferences, brand preference, etc. 
  • Mapped customer journey of a cosmetics customer to discover right platform-product-brand mix 
  • Understand the customer engagement with different platforms and usage behavior of each customer archetype  

Impact / Outcome 

  • Successfully provide the PE client the different customer segmentation for online cosmetics platform and the comprehensive understanding of their behavior and usage for each customer segment 
Leadership assessment for an international online trading company

Leadership assessment for an international online trading company

Objective

  • A VC firm wanted to understand the founder’s career journey, clarity in vision, skills and asses the leadership qualities 

Methodology

  • Conducted in-depth interviews (N=10) with ex-colleagues of the founder to understand the operational excellence capabilities, milestone achieved, emotional intelligence of the founder and their overall journey 
  • Conducted in-depth interviews (N=20) with current and former employees of the start-up who have worked with the leadership directly to understand the aspirations and the clarity in vision of the leadership 
  • Discussion with the current & ex-customer, vendors, and business partners of the leader to understand the functional and content knowledge and shortcomings of the leader 
Impact / Outcome 
  • The client was given a detailed version of the leadership career journey, their industry experience and reputation, clarity of vision and mission 
Market potential of 2W rental services

Market potential of 2W rental services

Objective

  • A PE firm was interested in evaluating an investment in one of the shared mobility service providers and wanted to understand the market potential (TAM, SAM, growth, etc.) for the same 

Methodology 

  • Secondary research to understand the increase in penetration of 2W rental services as a % of total motorized trips 
  • Triangulation using market potential for similar models in international geographies 
  • Conducted primary conversations with customers (N=1000) to understand their needs, requirements, selection criteria, stickiness for the service provider across 15+ cities 
  • Conducted competitor interviews (N=20) to understand Target’s positioning and growth across different types of cities 
  • Carried out trade interviews (N=10) for supply validation i.e. availability of infrastructure, parking norms in cities, docking station charges, etc. 

Impact / Outcome 

  • Client understood the market potential and potential increase in penetration of the 2-W renal services, growth drivers in the market 

We use cookies to improve your website experience. By navigating our site, you agree to allow us to use cookies, in accordance with our Cookie Policy