What We Do

  • Ad monitoring
  • Adjacency expansion
  • Buyer NPS diagnostic
  • Category trends
  • Competitive intelligence
  • Cost benchmarking
  • Customer navigational trends
  • Customer needs assessment
  • Loyalty program effectiveness 
  • Market potential assessment
  • Micro-market evaluation
  • Product assortment mix analysis
  • Product price benchmarking
  • Target screening and diligence
  • Unit economics benchmarking
  • Voice of customers

Related Case Studies

 Customer behavior study and market potential of online meat market

Customer behavior study and market potential of online meat market

Objective

  • An online meat player wanted to assess consumer needs assessment, market potential, and margins across the value chain.  

Methodology  

  • Conducted consumer survey (N=600) and in-depth consumer interviews (N=25) in 4 weeks across 40 cities (mix of metro, tier 1 & 2 cities) for different customer archetypes (based on household types, age groups, employment status, gender and meat-eating preferences) 
  • Mapped customer journeys for offline and online purchase across organized and unorganized players through customer interviews (N=10) and mystery shopping
  • Conducted trade interviews (N=15) of distributors and retailers across product categories (sea food, poultry, mutton etc.) in coastal/other regions  
  • Carried out product and service benchmarking for key players (wet shops, modern trade, online, etc.) 

Impact / Outcome 

  • Client understood detailed insights on key consumer behaviour and preferences, key strengths and improvement areas for existing online meat players and variation in margins by channel and product type across the value chain. 
Competitive benchmarking of players in the home improvement market

Competitive benchmarking of players in the home improvement market

Objective

  • The client, a leading online home improvement player was looking to develop an offering to cater to economy clients in the home improvement space and required insights on unit economics, price sensitivity and offerings of other service providers  

Methodology

  • In-depth interviews (N>50) of customers across 8 cities (metros and tier 1) who recently had home improvement done or were planning to do so soon 
  • In-depth interviews of contractors, home improvement service providers, interior decorators on cost associated with home improvement 
  • Comparison of cost of material, interior decorator / advisor fees and labor cost across different service providers 
  • Customer requirements and distribution across need for different varieties of service including branded / unbranded material and specific design / generic design 

Impact / Outcome

  • Client was provided with cost differentiation points, margins and unit economics benchmarking which enabled the client to launch a focussed offering for economy / low range customer segment 
Digital maturity assessment of intra-city bus ecosystem in India

Digital maturity assessment of intra-city bus ecosystem in India

Objective

  • To understand level of tech adoption and target’s relative position in daily bus commute across categories and key challenges & success factors of various players 

Methodology

  • Benchmarked the business models major companies (N = 5) operating in the bus ecosystem, various features provided across transit and bus aggregator apps 
  • Benchmarked technology and infrastructure facilities provided in Indian intra-city bus travel across several metro and T1 cities and compared to select other countries   
  • Conducted in-depth interviews (N=30) with bus operators to get an understanding about their tech adoption levels, reasons for the adoption level and key challenges / success faced by the bus operators in day to day operations 

Impact / Outcome

  • Client was provided with an understanding of the key usage drivers of its app and reasons behind continued low adoption rate 
Qualitative research on retention improvement for a major millennial housing player

Qualitative research on retention improvement for a major millennial housing player

Objective

  • The client was wanted to identify lever to improve brand health by solving major issues which were leading to forfeiture amongst its customers, further creating a tool to predict retention  

Methodology

  • Conducted In-depth interviews (N>100) of students, parents, and company personnel to develop the driver trees for forfeiture and retention 
  • Conducted survey of students (N>300) to understand customer behavior during decision making 
  • Compared experience through mystery shopping of different players of varying scale across multiple business models  
  • Identified ~10 customer personas and developed solutioning framework to address key drivers  

Impact / Outcome

  • Client was provided with deep understanding of customer behavior and the major drivers in their decision making 
Rapid due diligence on an app-based two-wheeler rental player

Rapid due diligence on an app-based two-wheeler rental player

Objective

  • To understand the market potential of two-wheeler rental market in India and undertake diligence the target with respect to competition 

Methodology

  • Conducted quantitative survey of N = 300 respondents covering major geographies and competitors across India. Also conducted N = 30 on-ground interviews to capture market nuances in ~3 week 
  • Benchmarked the business models of various companies operating in the two-wheeler rental market including various features provided by the players 
  • Conducted in-depth micro-market analysis and benchmarking of the target vs. next competitor  
  • Current market sizing and future potential of two-wheeler rental market in India  
  • Conducted detailed revenue modelling for the target over the next 5 year under various scenarios related to electric vehicle adoption 


Impact / Outcome

  • Client was provided with an understanding of the dynamics and potential of two-wheeler market, the positioning and strength of various players and the revenue potential of the target 

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