What We Do

  • Category assessment
  • Category trends
  • Sector scan
  • Consumer NPS & loyalty
  • Voice of consumer
  • Consumer purchase journey
  • Shopping decision tree
  • Consumer segmentation
  • Need & intent gap analysis
  • Digital persona mapping
  • Employee engagement 
  • Employee satisfaction and NPS
  • Voice of channel
  • Micro market demand estimation
  • Sales and distribution benchmarking
  • Brand health diagnostic 
  • Advertising effectiveness
  • Product and concept testing
  • Product price benchmarking
  • Availability visibility study
  • Go-to-market
  • Outdoor media research
  • Renewal propensity

Related Case Studies

Launch of a news channel in South India with a digital first strategy followed by launch of a news channel

Launch of a news channel in South India with a digital first strategy followed by launch of a news channel

Objective

  • A popular news channel wanted to understand: 
  • Target group & need gap analysis 
  • Content benchmarking with competitors 
  • Go to market plan

Methodology

  • Group discussions (N=12) with key customer segments
  • In depth customer conversations (N=12) understanding customer behavior & preferences, latent needs & pain points
  • Consumer survey (N=600) to understand attitude for digital consumption of content & gaps in current offerings

Impact / Outcome

  • Insights into attractiveness of the market for the news channel
  • Detailed insights into target groups & their preferences for online news consumption
  • Positioning of the news channel in the new market to create a brand value
Mapping out a survey and data analytics for the survey to understand the performance of a daily fantasy sports platform

Mapping out a survey and data analytics for the survey to understand the performance of a daily fantasy sports platform

Objective

  • Client desired to understand the growth trends of daily fantasy sports
  • User motivation to play daily fantasy sports
  • Usage and money spend on daily fantasy sports platforms
  • Change in user experience
  • Motivation difference among various users

Methodology

  • Customer analysis: Input collected from 1,110 customers, which includes N=1,095 survey responses and N=15 In-depth Interviews

Impact / Outcome

  • Helped the client to gain quantitative insights on daily fantasy sports gaming, need and behaviour of daily fantasy gaming users and understand motivation of various types of users
Streaming platforms assessment & market landscape

Streaming platforms assessment & market landscape

Objective

  • A global OTT platform wanted to understand competitors & content across various platform

Methodology

  • Competitor interviews to understand various genres & popular programs
  • Secondary research for market landscape

Impact / Outcome

  • Client understood the market & competitors in India
Understand effectiveness of a campaign pre and post advertising

Understand effectiveness of a campaign pre and post advertising

Objective

  • The client desired to evaluate effectiveness of an advertising campaign

Methodology

  • Quantitative survey of N=1500 pre campaign and post campaign

Impact / Outcome

  • Client received effectiveness of the campaign by understanding consumer behaviour pre-post campaign
Understanding the potential for user acquisition for a vernacular news platform

Understanding the potential for user acquisition for a vernacular news platform

Objective

  • A PE investor wanted to understand where would the next set of content consumers in India come from & what is the potential for user acquisition (for a target news & content platform)

Methodology

  • Broke down the existing active internet user population in India by language
  • Projected the incremental smartphone users by language
  • Studied the existing coverage of target across languages: content sources & genres
  • Assessed how partnership with OEMs will shape up in future
  • Projected the future MAU (Monthly active users), DAU (Daily active Users) considering acquisition through various channels & churn analysis

Impact / Outcome

  • Projected the MAU & DAU base to reach 4x in next 6 years
  • Projected MAU / DAU ratio to cross 50% to achieve the target

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