What We Do

  • Category assessment
  • Category trends
  • Sector scan
  • Consumer NPS & loyalty
  • Voice of consumer
  • Consumer purchase journey
  • Shopping decision tree
  • Consumer segmentation
  • Need & intent gap analysis
  • Mystery shopping
  • Advertising effectiveness
  • Brand health diagnostic
  • Employee satisfaction and NPS
  • Voice of channel
  • Employee engagement
  • Go-to-market
  • Product price benchmarking
  • Product and concept testing 
  • Sales and distribution benchmarking
  • Catalog gap assessment
  • Availability visibility study

Related Case Studies

Consumer preferences and price sensitivity analysis for building & home materials industry

Consumer preferences and price sensitivity analysis for building & home materials industry

Objective

  • An Investment fund wanted to study the customer / contractor preferences and price sensitivity for Building & Home materials industry

Methodology

  • Visited stores, demand centers and hubs, and spoke with ground staff and customers (N = 50+) for 3 building material products
  • Conducted market research survey for the client (N=1,500) across Metros, Tier 1 and Tier 2 cities
  • Spoken with more than 200 survey respondents to understand the specifics of purchase behavior in detail

Impact / Outcome

  • Successfully provided client with deep, comprehensive customer / contractor behavior aspects
  • Client was able to understand the price sensitivity trend by customer / contractor type, geo, product category and platform type (online vs offline)
Market potential estimation for ceramic tile player for residential & Commercial buildings

Market potential estimation for ceramic tile player for residential & Commercial buildings

Objective

  • A ceramic player is now looking to expand the sales of the ceramic tiles to South East Asia and wanted to understand market potential in these countries

Methodology

  • Conducted in-depth study of residential and commercial buildings in select cities in 3 countries combined with demographic data to understand affluence and estimate TAM (Total Addressable Market)
  • Conducted In-Depth Interviews (N=15) of real estate players to understand current / future market in these cities
  • Conducted In-Depth Interviews (N=10) of ex-senior leadership in competitor companies to estimate future market potential for the client
  • Carried out product and service benchmarking for key players offerings ceramic tiles in these cities

Impact / Outcome

  • Client understood market potential in each of the 3 targeted countries along with a preliminary idea of SAM (Serviceable Addressable Market)
Opportunity analysis in supply chain financing for building & home materials

Opportunity analysis in supply chain financing for building & home materials

Objective

  • Client wanted to assess the opportunity in providing credit to the supply chain participants in the building & home materials market

Methodology

  • Conducted in-depth interviews (N = 30) with various distribution channel partner (Building & home materials products) including authorized dealers, distributors, retailers, and agents
  • Identified the channel partner behavior of the various home & materials products – margins, credit usage, and credit partners involved in the system
  • Conducted in-depth interviews (N = 15) with credit managers and branch managers of various banks, NBFCs, and digital lenders
  • Identified and benchmarked various products available to the channel partners fulfilling their supply chain financing need
  • Mapped loan products available with the credit usage and identified gaps in the system due to which building & home material channel partners looks for local money lenders

Impact / Outcome

  • Devised potential opportunity for the client suggesting starting with supply chain financing although they can face difficulty in getting cash credit from banks
Quantitative survey to understand user satisfaction levels of a building materials player

Quantitative survey to understand user satisfaction levels of a building materials player

Objective

  • To understand the user experience and satisfaction levels with respect to the service as well as the product and reasons for customer / contractor churn basis the voice of customers for building & home materials 

Methodology

  • Qualitative discussions (N=15) of current and past customers / contractors across various demographics like cities, revenue levels and price sensitivity buying patterns
  • Undertook an in-depth survey (N=50) to measure the satisfaction levels, reasons for procuring from the player, and the pain points, if any
  • Interviewed churned customer (N=10) to understand their reasons for discontinuation of procurement and key drivers which would make them resubscribe to the services provided by the client

Impact / Outcome

  • Provided client with a dynamic model and deep insights of the current experience of the users along with feedback of erstwhile customers.

Understanding customer / contractor experience and behavior while procuring home materials

Understanding customer / contractor experience and behavior while procuring home materials

Objective

  • Evaluate customer / contractor experience with the client while procuring various building & home materials

Methodology

  • Visited two major clusters, one each in north and West India and conducted in-depth interviews (N = 25) with both existing and churned out customers / contractors, who have procured building materials from client in the past
  • Conducted in-depth interviews (N = 20) with Direct Selling Agents (DSAs) to identify product and process level differentiation with the competitors
  • Visited competitors’ outlets / shops (N = 15) in both the geographies to understand about their product selling approach, channel preferences etc., taken by them
  • Created customer / contractor journey from need generation to channel identification and procurement to delivery process and the pain points faced in between
  • Identified gaps in the value chain faced by the contractor / customer while procuring the building materials

Impact / Outcome

  • Suggested areas of improvement recommended across both the geographies and approved for implementation by the management team

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