What We Do

  • New opportunity market sizing
  • Distribution and channel benchmarking
  • Price and cost benchmarking
  • Franchisee economics benchmarking
  • Franchisee NPS study
  • Unit economics benchmarking (procedures / services / products)
  • Doctor practice sizing and analysis
  • Footfall benchmarking by therapeutic area
  • Micro-market potential assessment
  • Doctor productivity and incentive benchmarking
  • Vendor performance benchmarking and consolidation
  • Staff productivity and cost benchmarking
  • Patient NPS, loyalty and experience study
  • Patient journey mapping
  • Catchment area competitive benchmarking
  • Brand recall and perception study
  • Competitive processes and operations benchmarking

Related Case Studies

Benchmarking of competitors in terms of services provided, pricing, and revenue

Benchmarking of competitors in terms of services provided, pricing, and revenue

Objective

  • An online teleconsultation player wanted to understand what services the competitors provided, how they were placed amongst the competitors in terms of those services, revenue, and pricing across different modes of consultation (chat, audio, and video)
  • Also, client wanted to understand the type of subscriptions provided by the competitors

Methodology

  • Created a competitive landscape through secondary research
  • Conducted primary interviews with doctors and experts and secondary research to compare different tele-consultation providers across different modes (chat, audio, and video) in terms of pricing, revenue, and subscription packages
  • Comparison of different players on # consultations across different modes (chat, audio, and video)
  • Price comparison of different players across different modes (chat, audio, and video)

Impact / Outcome

  • Client understood the presence of different players in the tele-consultation landscape using different modes for consultation (chat, audio, and video)
  • Also, client got in-depth understanding of the pricing, subscription packages of the different players in the landscape and how are they different from hospitals
Consumer segregation and personas to map consumer behavior for healthcare services

Consumer segregation and personas to map consumer behavior for healthcare services

Objective

  • Client wanted to identify the target audience for their new healthcare delivery model

Methodology

  • Assessed various household archetypes based on composition of members to create customer segmentations
  • Estimated the size of each household archetype in India to find the ideal customer segments based on value
  • Personas were created to map consumer behaviour of household archetypes with regards to healthcare services in primary care, secondary care, tertiary care, wellness, etc.

Impact / Outcome

  • The actionable consumer insights enabled client to decide on the target audience for their integrated healthcare delivery model
Customer behavior assessment of tele-consultation users in Metro and Tier 1 cities

Customer behavior assessment of tele-consultation users in Metro and Tier 1 cities

Objective

  • Client wanted to understand the current usage of tele-consultation by deep diving into the key purchase criteria, use cases, customer journey, pain points and how are the pain points being addressed by tele-consultation providers

Methodology

  • Conducted in-depth interviews with 100+ customers of tele-consultation apps to derive useful insights and gather information regarding the key purchase criteria, use cases, customer journey and pain points
  • Mapped customer journey from experiencing new symptoms to availing consultation to follow-up
  • Different use-cases for people to adopt tele-consultation

Impact / Outcome

  • Understand the customer preferences for using tele-consultation apps for doctor consultations
  • Also, client understood the customer journey and various pain points of the customers and how the tele-consultation providers are addressing them
EMR product road mapping across primary and specialty care ecosystem

EMR product road mapping across primary and specialty care ecosystem

Objective

  • The client wanted to understand the market for EMR products across primary and specialty care ecosystem
  • The client also wanted to understand the propensity to adopt EMR products amongst key specialty care segments

Methodology

  • Identified two important levers to assess each specialty segment through building a specialty prioritization framework
  • Classified each specialty under small, medium, and high according to propensity to adopt EMR
  • Further classified segments according to need for digitalized data and ability to use EMR products

Impact / Outcome

  • Successfully provided client with an exhaustive list of segments in the specialty care ecosystem that are currently using EMR products and identified key specialty segments that have the highest propensity to adopt EMR products
Evaluate patient NPS for a large national diagnostic chain in India

Evaluate patient NPS for a large national diagnostic chain in India

Objective

  • A large diagnostic chain wanted to do a quick assessment of the patient NPS and understand how it varies across cities

Methodology

  • Conducted a survey of 1000+ patients across Metro / Tier 1 / Tier 2 / Tier 3 cities and 100+ patient in-depth interviews to understand their experience from registration to report collection; understand referral metrics and identified promotors / detractors
  • Evaluated what are the key criterias for referral and who do the patients refer to – friends / family
  • Understand how the NPS varies across city type and type of center from where sample is collected – owned collection center, franchisee collection center, hospital partner labs, etc.

Impact / Outcome

  • Successfully provided client with overall NPS and how it varied across regions and type of center
  • Client was able to understand the root causes why the NPS was low in Tier 2 cities and franchisee labs and built a plan to improve it
Healthcare consumer survey to assess unmet needs, pain points and spend

Healthcare consumer survey to assess unmet needs, pain points and spend

Objective

  • Client in the healthcare delivery space wanted to understand the consumer preferences for integrated healthcare and assess unmet needs

Methodology

  • Conducted a detailed consumer survey across 21 cities with ~1,500 respondents across different income levels, family compositions, and insurance covers
  • Assessed current level of satisfaction for healthcare consumers, unmet needs, spend across channels and likelihood to switch to an integrated healthcare network

Impact / Outcome

  • Client was able to determine unmet needs for their healthcare delivery model and understand prevailing consumer tastes and preferences, spend patterns and experience with current healthcare services
Healthcare market assessment to assess the healthcare delivery market

Healthcare market assessment to assess the healthcare delivery market

Objective

  • Client wanted to assess the current healthcare delivery market in India and existing players in the integrated healthcare vertical while gauging its market attractiveness

Methodology

  • Analyzed the penetration of healthcare services in India across different parameters
  • Conducted deep market study across various sub-verticals in healthcare and found relevant up & coming players
  • Assessed the consumer spend across multiple healthcare components and mapped respective profit pools

Impact / Outcome

  • Enabled the client to identify their market of interest and define focal point for further study in the project
Identify vendors for a large hospital chain for procurement of hospital supplies

Identify vendors for a large hospital chain for procurement of hospital supplies

Objective

  • A large multi-specialty hospital chain based out in South India wanted to identify and evaluate vendors for procurement of hospital supplies

Methodology

  • Understand the list of hospital supplies that are procured across departments and map it with available vendors in South India
  • Created a list of 20+ vendors who provides the required supplies and build RFP for the vendors
  • Conduct 30+ discussions with 20+ vendors to understand their proposal, product demonstration, lead time, purchase conditions, pricing, etc.
  • Shortlist 4 vendors for the hospital chain based on vendor supply potential, product quality audits, lead time, price, etc.

Impact / Outcome

  • Successfully provided client with four shortlisted vendors that they can further discuss with and finalize a vendor
Study the Indian medical professional landscape

Study the Indian medical professional landscape

Objective

  • A client who provides medical consultation and practice management, wanted to understand the Indian medical professional landscape through which it can estimate an addressable segment of doctors that it can onboard

Methodology

  • Estimated the total medical workforce of India along with various segments to understand the market in depth
  • Estimated an overall addressable segment of specialists by implementing our market sizing methodology
  • Identified key addressable segments and projected demand and supply gap to estimate growth opportunities

Impact / Outcome

  • Successfully provided client with overall medical workforce along with depth in the segments constituting the market
  • Provided client future growth opportunities according to the need of the industry by analyzing the demand supply gap

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