What We Do

  • Category assessment
  • Category trends
  • Sector scan
  • Customer NPS and loyalty
  • Voice of customer
  • Customer purchase journey
  • Shopping decision tree
  • Customer segmentation
  • Need and intent gap analysis
  • Digital persona mapping
  • Mystery shopping
  • Employee engagement
  • Employee satisfaction and NPS
  • Voice of channel
  • Sales and distribution benchmarking
  • Brand health diagnostics
  • Advertising effectiveness
  • Product and concept testing
  • Product price benchmarking
  • Catalogue gap assessment
  • Availability visibility study
  • Go-to-market
  • Shopping basket analysis
  • Season trends predictor
  • Store performance benchmarking
  • “Behind the counter” analysis

Related Case Studies

B2B opportunities assessment in Indian apparel market

B2B opportunities assessment in Indian apparel market

Objective

  • Client wanted to understand the opportunities in B2B sales of apparel in India

Methodology

  • Conducted primary conversations with retailers and manufacturers to understand margins, SKUs, trends, and logistics across apparel product categories
  • Carried out primary conversations to understand pain points, supply – chain nuances and technological capabilities of customers, suppliers and manufacturers

Impact / Outcome

  • Client was able to gain valuable insights across the Indian apparel supply chain in terms of procurement, quality control, production, sales, and technological enablement
Market analysis of sleepwear and loungewear market in India

Market analysis of sleepwear and loungewear market in India

Objective

  • Client wanted to conduct market sizing and value – chain analysis of sleepwear and loungewear in India

Methodology

  • Carried out market visits and mystery shopping (more than 100 store visits) to benchmark SKUs
  • Carried out retailer and manufacturer conversations to understand market nuances such as market share, operating business models and trends

Impact / Outcome

  • Client was able to gain qualitative insights on the pricing, market share, value – chain and overall market opportunities in the Indian sleepwear and loungewear market
Market analysis of women’s intimate wear in India

Market analysis of women’s intimate wear in India

Objective

  • Client wanted to conduct market sizing, value – chain analysis and understand consumer behavior trends in the women’s intimate wear market in India

Methodology

  • Carried out market visits and mystery shopping (more than 100 store visits) to benchmark SKUs
  • Carried out retailer and manufacturer conversations to understand market nuances such as market share, operating business models and trends

Impact / Outcome

  • Client was able to gain qualitative insights on the women’s intimate wear market in India, such as pricing, business models, market shares and trending categories
Offline retail strategy in the Indian apparel market

Offline retail strategy in the Indian apparel market

Objective

  • Client wanted to understand how offline retailers of apparel counter the E-commerce boom

Methodology

  • Conducted extensive secondary research on the penetration, logistics and economics of offline and online retailers
  • Carried out retailer conversations to understand procurement, pricing, differentiation strategies and digital marketing approaches

Impact / Outcome

  • Client was able to gain valuable insights about how offline retailers employ strategies to counter E-commerce retailers in the Indian apparel market
Price Benchmarking for Ecommerce platform Vs Local retail, Branded Retail, Modern Retail

Price Benchmarking for Ecommerce platform Vs Local retail, Branded Retail, Modern Retail

Objective

  • Client wanted to conduct price benchmarking of 550 SKUs across categories (fashion, apparel, beauty & personal care) for E-commerce platform vs offline channels (local retail shops, branded retail chains, Modern Trade, etc.)

Methodology

  • Carried out market visits and mystery shopping (more than 100 store visits) to benchmark SKUs across different product categories (watches, men’s footwear, sports & fitness, men’s bags and more)
  • Carried out benchmarking for SKUs in India across key cities (across metro, tier-1, tier-2 and tier-3 cities)

Impact / Outcome

  • Client was able to gain quantitative insights on prices across metro, Tier-2, Tier-3 cities in India as compared to Ecommerce platform

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