Qualitative Interviews

  • What is the psychographic and attitudinal trait of a consumer?
  • What are the choice parameters?
  • What are the key factors influencing purchase of a product?
  • What are the drivers / barriers of adoption?
  • What are the factors for which the customers are willing to pay a premium?
  • What are the key elements to provide a comprehensive user experience?
  • What are the brand’s strengths and weaknesses?
  • How likely are customers to recommend your brand and why?

Relevant Case Studies

  • Healthcare consumer survey to assess unmet needs, pain points and spend
  • Orthopedic specific medical device manufacturer’s competitive benchmarking to understand offerings and identify opportunities
  • Customer feedback and positioning of a D2C consumer durables company
  • Market analysis of women’s intimate wear in India
  • Understand customer needs and KPC to improve overall attractiveness of technology offering in CRM space
  • Competitive tracking of Indian grocery players to identify key leaders across key success factors
  • Identifying new opportunities in online food ordering business using primary conversations
  • Understand customer journey for a polymer manufacturing firm, specifying key pain points and improvement areas
  • Qualitative research to develop customer segments in the internet first nutrition landscape
  • Student and parent research to understand demand for coding platforms for kids
  • Sub-broker preferences for online brokerage platforms
  • Qualitative research on retention improvement for a major millennial housing player
  • Journey mapping for new-age corporate workplace design
  • Understanding customers of logistics platforms
  • Channel preference in housing finance
  • Mapping customer service expectations for a medical device company
  • Understand buying preferences and behavior for MRO products

We use cookies to improve your website experience. By navigating our site, you agree to allow us to use cookies, in accordance with our Cookie Policy