Home Solutions Forward Trends Analysis

Forward Trends Analysis

Trends assessment Growth drivers Key inhibitors

How can we help you grow faster? *

Enter Phone Number

Enter Email ID *

Let's talk

Can the brand expand into natural adjacencies – what is the future share of wallet?
How can the company understand / capitalize on emerging needs and deepen relevance to increase the future share of wallet?
How to identify loyal customers to increase the share of wallet?
Which customer / customer segment will subscribe to the new product, given their earlier purchase history with the company?
Is there an opportunity to cross-sell to increase the future share of wallet?
Does the sales force have a plan to grow customers’ wallets and get a larger share of wallet in future?

Relevant Case Studies

Customer behavior and preference study for personal care brands
Understanding the potential for user acquisition for a vernacular news platform
Identifying forward trends in the online food ordering business using qualitative research
Quantitative survey to understand spending patterns of its student customers (> 22 years of age) and their future needs for an internet first, electronics brand

A PE firm wanted to understand the customer behavior and trends, repeat purchases, brand perception and experience across multiple personal care brands in the sector

Conducted detailed quantitative survey (N = 1,000) of selected personal care brand users across 15 cities (combination of 60% metro population and 40% tier-2 and tier-3 population)
Conducted in-depth conversations (N = 30) with direct to customer brand customers along with in-depth conversations with KoLs (N = 5)
Carried out mystery shopping to benchmark multiple brands in terms of quality, experience, touchpoints, etc.

Client was able to get clarity on brand perception, changes in customers' buying behavior in the present and future, purchase preferences and changes in spend on personal care products across time periods

Let's talk

A PE investor wanted to understand where would the next set of content consumers in India come from & what is the potential for user acquisition (for a target news & content platform)

Broke down the existing active internet user population in India by language
Projected the incremental smartphone users by language
Studied the existing coverage of target across languages: content sources & genres
Assessed how partnership with OEMs will shape up in future
Projected the future MAU (Monthly active users), DAU (Daily active Users) considering acquisition through various channels & churn analysis

Let's talk

A restaurant chain that aspired to expand their business with a new opportunity having great potential to serve the needs and wants of customers with food ordering experience
Define customer lifecycle value based upon their repurchase propensity and increasing share of wallet

In-depth primary conversations with customers (N = 50) ordering online to create a blueprint of repurchase propensity and share of wallet going forward
Based on current trends and articulation by customers, the axes for a food ordering business are defined to give customer lifecycle value and potential growth parameters for the business

Client understood in detail the customer perspectives regarding their repurchase propensity, wallet share and the major issues found in the existing offering

Let's talk

Client wanted to understand how willing will their customers be to stick to their brand once the disposable income of the customer increases and whether there is a scope for them to come up with mid-market products .

Conducted survey (N = 1000) in which customers were questioned on reason for choosing the brand, behavior related to other premium and budget brands on other accessories / clothes
Used conjoint analysis to find ideal product mix which would appeal to repeat users