Consumer Behavior Study

  • Who is the ideal target group? 
  • Are there distinct consumer segments existing in the market? Which one to target?
  • What are the brands customers are aware of and currently using?
  • What factors influence the customers’ choice of products and service provider? 
  • What are the key purchase criteria across different product categories?
  • What is the frequency of purchase and usage?
  • What is the share of wallet of the competitor brands across product categories?
  • How can brands capture higher share of customer’s wallet?
  • How can brands retain current share of wallet?
  • What is the level of stickiness across brands?

Relevant Case Studies

  • Consumer segregation and personas to map consumer behavior for healthcare services
  • Consumer segregation and personas to map oncologist/medical staff and patient journeys to understand pain points and latent needs
  • Customer behavior and equipment requirement for a leading Oil and gas equipment manufacturer
  • Customer behavior assessment of tele-consultation users in Metro and Tier 1 cities
  • Healthcare consumer survey to assess unmet needs, pain points and spend
  • Understand gelatin sponge buying behavior of hospitals
  • Understanding customer / contractor experience and behavior while procuring home materials
  • Quantitative survey to understand consumer behavior (frequency, duration, channels used, spend etc.) for launch of specialized offering by a leading OTA
  • Offline retail strategy in the Indian apparel market
  • Customer behavior study and customer satisfaction of online and offline grocery consumers
  • Online food ordering consumer survey to study consumer behavior
  • Conducting a farmer behavior study for a fertilizer player
  • Consumer behavior mapping to identify potential improvement areas in product / offering for an online packaged food brand
  • Customer behavior study and market potential of online meat market
  • Enabling a philanthropic fund house to improve farming outcomes for marginalized farmers
  • Mapping customer spends and preferences in payments
  • Identifying investment patterns of customers
  • Need-based segmentation for leading service provider
  • Understanding small HFC customer experience and behavior
  • Customer behavior study and market potential of online meat market

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