Marketing and Campaign Evaluation

  • What is the advertising reach across modes and customer segments?
  • How does the advertising reach compare with competition? What is the customer recall?
  • What is the frequency of advertising vis-à-vis competition? 
  • What is the click-through rate of digital advertising for various products and customer segments? How does it compare with benchmarks?  
  • What is the propensity to induce enquiry and trial? 
  • What is the ROI on advertising overall, and on specific campaigns? 
  • What is the impact on the overall brand? 
  • Are the campaign objectives and spend mix aligned with the overall business goals?
  • Are the key messages of the campaign being received and understood by customers?  
  • What is the reach/ click-through rate of the campaign, and what is the cost per customer reachout? 
  • What is the cost per enquiry/ lead/ trial? 
  • What is the actual commercial value of the campaign? 

Relevant Case Studies

  • Understand effectiveness of a campaign pre and post advertising
  • Brand track and campaign evaluation for baby / kids products for young parents
  • Marketing spend evaluation / optimization for a leading internet first pizza brand
  • User survey for Conversational Messaging Platform
  • Dairy consumer NPS study post marketing campaign
  • Evaluate effectiveness of a marketing campaign to understand impact and perception among online learners

We use cookies to improve your website experience. By navigating our site, you agree to allow us to use cookies, in accordance with our Cookie Policy