Market Potential Assessment


  • What is the nature of opportunity in each micro-market (e.g. retail, commercial, etc.)? 
  • What are the typical customer requirements of each micro-market?
  • Who are the key competitors and what are the attributes of their offerings in each micro-market?
  • What is our market share - points of presence / sales capacity, number of customers, business volumes/revenues?
  • How do our existing offerings compare to those of the market leader?
  • What are the key gaps in our product focus / sales strategy / distribution strategy across micro- markets?
  • What is the potential business upside / risk across micro-markets? 

Relevant Case Studies

  • EMR product road mapping across primary and specialty care ecosystem
  • Healthcare market assessment to assess the healthcare delivery market
  • Study the Indian medical professional landscape
  • Market potential estimation for ceramic tile player for residential & Commercial buildings
  • Launch of a news channel in South India with a digital first strategy followed by launch of a news channel
  • Digital maturity assessment in relation to user adoption and ROI of users of a store discovery platform
  • Empowering CSR arm of a FMCG company to identify viable solutions to combat COVID-19
  • Assessment of reefer truck market in India
  • Market potential assessment of non-food opportunities for 2W compatible deliveries and adjacency expansion
  • Market sizing & target segment determination for an Indian RE player
  • Market potential of 2W rental services
  • Market potential assessment for an industrial explosives manufacturer
  • An Indian hospitality player was interested in assessing the market potential for a multi-asset type property management software vendor (SaaS platform)
  • Market potential assessment for a metal fabrication aggregator
  • Market potential estimation for H2-blocker for treatment of gastric ulcers
  • Market potential estimation of SaaS offering for SMEs
  • Potential market assessment for cross-border payments
  • Sizing the market for FinTech subcategories

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