Market and Brand Tracks


  • How does the key performance indicators of the brand perform against competition?
  • Who are the brand’s considerers and who are the non-considerers? How can the non-considerers be made to consider it?
  • What is the frequency of purchase and usage of different products?
  • What factors influence the customers’ choice of products and brand? 
  • Which brands are customers most satisfied with and why?
  • What are the specific pain points and areas for improvement?
  • What is the role of various channels (physical and digital) in the product lifecycle? 
  • How do the role of channel vary with customer segment / demography? How have these changed over time? 
  • What are the key differences in the channel strategy vis-à-vis competitors? 
  • How does the extent of digital adoption vary across customer segments? What are the key drivers of digital adoption? 
  • How does the customer acquisition cost vary across channels and customer segments?
  • What is the customer feedback and net promoter score (NPS) for our products? How does this vary across customer segments and products? 

Relevant Case Studies

  • Benchmarking of competitors in terms of services provided, pricing, and revenue
  • Promote availability and reach of easy credit lines for MSMEs
  • Usage, preference, and purchase behavior of cosmetic items
  • B2B opportunities assessment in Indian apparel market
  • Competitive intelligence tracking for India’s leading retailer
  • Competitive intelligence tracking for a two-wheeler rental player
  • Competitive intelligence tracking for an online apparel player
  • Competitive intelligence tracking for India’s insurance industry
  • Conducting a brand track for a textiles company
  • Accelerating adoption of EMR products to improve healthcare outcomes for patients with chronic diseases
  • Channel strategy for a skilling and staffing firm to expand services in livelihood enhancement
  • Competitive intelligence tracking for a business productivity software company
  • Pharmacovigilance for a NSAID

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