PGA Labs is a technology-enabled business research & intelligence services firm that specializes in driving decision from on-ground insights. Our teams are multifaceted with a unique mixture of qualitative, quantitative and digital research experts. With a holistic approach focussing on the “What and Why”, we are able to extract relevant insights from data employing advanced technology tools and innovative data gathering approaches.
To disrupt the market research by incorporating various AI tools to get quality data & produce meaningful insights which can be trusted by decision makers
To help our clients take faster & smarter decisions
One-tap access to a 10M+ strong community of consumers, business-owners, SMEs, freelancers, etc.
Proprietary toolkits and IP on methodologies for Qual/Quant/Digital research, Brand salience, Product/Competitive Benchmarking, etc.
AI-enabled + manual QC of field-responses, web-scraping, sentiment analysis, geo-spatial mapping, and other digital tools
Engaging on-ground research team ‘with’ client enabling transparency and visibility through real-time feedback loops
Strong team with direct on-ground research experience, recruited from top institutes across the country
Investor/Founder mindset of leadership with a bias on actionability and outcome